Window Industry Software specialist, Windowlink, will be hitting April 2016’s FIT Show to promote its best-in-class design, sales and pricing applications.
Operating from stand 356 at the Telford industry exhibition, the Gloucestershire-based developer will use laptops and tablets to show installers how its intuitive software can help them improve conversion rates, up-sell more effectively, and convey trustworthiness and professionalism to end-users.
Windowlink’s main applications, Vector for conservatories and orangeries and Focus for windows and doors, allow installers to create impressive 3D visualisations of their products, enabling homeowners to see exactly what they’re buying. A pricing module allows both installers and end-users to keep track of how much the proposed project will cost – a feature that is dramatically improving the relationship between sales-people and their prospective customers.
“We’ve exhibited at the FIT Show on both previous occasions,” said Windowlink’s MD Mark Dudley. “For us, it’s the perfect opportunity to show off our products – we always find that when installers get to see Vector and Focus in action, they’re very quickly won over by how easy they are to use, and the difference they can make to their sales.”
“Really, what we offer is a versatile, engaging twenty-first century alternative to the traditional sales brochure. We designed our applications to be about ‘showing rather than telling’. Vector and Focus take what would otherwise be a one-sided sales pitch and turn it into a collaboration between the customer and the installer. They immediately bring a sense of trust and transparency to the proceedings – the price of the proposed improvements is always visible, and both parties can work together to design a project that meets the homeowner’s budget.”
“What’s more, they provide abundant opportunities for up-selling. When a consumer can actually see that hardware upgrade, or that more luxurious window or door configuration applied to their own property, it’s much more likely to lead to a sale.”
Windowlink’s stand at the FIT Show won’t just be about showcasing existing products, however – Mark hints at a number of new innovations set to be unveiled at the three-day event. “We’ve got a few surprises up our sleeve – you’ll have to come and find us at stand 365 in April to find out more, but popcorn and refreshments are a clear definite!”