Windowlink has enhanced its “Focus” sales, presentation and pricing software for windows and doors, with the addition of a Roof Lantern feature, now enabling installers to seize opportunities in the fast-growing “Glazed Extension” market.
Windowlink’s MD, Mark Dudley, says this development is in direct response to new market trends and customer demand.
According to the latest report from window industry market intelligence supplier, Insight Data, the conservatory market has “reinvented itself driven by a shortage of housing stock and rising house prices, as well as product innovation, which is creating renewed consumer desire.”
“One of these developments is the rise of the integrated, bespoke glazed extensions,” said Mark. “Many of our installer clients currently using “Focus”, the design-to-sell software for windows and doors, have told us they are experiencing strong demand from homeowners investing in extension projects, and have added the innovative Roof Lantern to their portfolio in order to take advantage of this cross-selling opportunity”
“The new feature enables companies that offer the increasingly popular glazed roofs to produce life-like designs of the completed project including Windows, Bi-Folds, Patio Doors, French Doors and even including Roof Lantern’s, as part of a fully priced quotation.”
This latest development is available as an addition to Windowlink’s popular sales tool, “Focus”.
The sales team at UK Windows Surrey has been using “Focus” for the past three years, and have recently opted to add the new Roof Lantern feature, in order to help them promote the product to their homeowners. Sales Director John Small, said: “Focus is a great sales tool, and homeowners are blown away by it. They love engaging with it, selecting their options and seeing the price changing in real time, with every choice they’re making. Thanks to it, our customers don’t argue over the price, so we never have to offer discounts. It is very effective, and I wouldn’t do a quote without it.”
Mark concluded: “Larger renovation projects offer the potential to cross-sell other products, such as glazed roofs, but this is hard to do when installers are limited by a generic sales brochure. With “Focus” installers are able to show homeowners not an ‘aspirational image’, but the exact products they are getting, down to the last detail, as well as how these are going to enhance their property’s aspect and value, and now they can pitch Roof Lanterns in the same, effective way.”